When confectionery favourites Walker’s Nonsuch approached us to create a brand led consumer shop for them we knew we would get along well. We’re both family businesses with a passion for food and high standards.
As fans of the toffee already, we knew that Walker’s Nonsuch don’t cut corners when it comes to the quality of their product. But the current trade site did little to explain what makes Walker’s Nonsuch so good, and it wasnt whetting any appetites.
We needed to become toffee connoisseurs and get to the heart of the company to establish what it takes to become England’s favourite. Subsequently creating a tone of voice and style that perfectly reflected the brands qualities and resonated with their fans.
Using inVision meant we were able to prototype and test quickly, utilising both client and user feedback into each step of the design before beginning the build process. Utlising a new style, copy and photography the shop was integtrated into Walker's current systems for another succesful launch.
Using inVision meant we we’re able to prototype and test quickly, utilising both client and user feedback into each step of the design before beginning the build process.
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Previously known as Nicepond Creative, ECLECTIC specialise in brand strategy, graphic design and web design from our headquarters in Staveley, near Kendal - Cumbria.