BRAND | PACKAGING | GRAPHIC DESIGN | LIVERY | ILLUSTRATION | PHOTOGRAPHY | POS


Multi-award winning bakers, Catherine and Aidan knew something wasn’t quite right. They bake the very best sourdough bread and have exciting plans for Lovingly Artisan, yet they were unsure how their branding could support their next steps.
We listened to their thoughts and realised they weren’t sharing their powerful, true stories. So, we helped them assemble their brand narrative and gather it together in a toolset that helps them tell their real story - and it matches their ambition to be the best they can, acknowledged by being Voted Britain’s Number 1 Baker 2024.


We created a bespoke illustration style that felt lighthearted and free, giving them a voice to show their creative side, but also an engaging way to communicate their messages.








An earthy, muted palette matched with their use of natural ingredients and honest approach.





We believe in creativity with purpose, where strategy and design come together to create work that is not just beautiful, but effective. We help businesses uncover what makes them unique and find the best ways to share it with the world.
Let’s do the same for you.
Get in touch
015394 42581
hello@weareeclectic.co.uk
Our Studio: 63 Main Street, Staveley, Cumbria LA8 9LN [Registered Office]
Eclectic Creative is a limited company registered in England and Wales. Registered number: 07996286
What3Words:
///surreal.basically.engage