EMBELLISH WITH RELISH
Client: Hawkshead Relish Company
 

EMBELLISH
WITH
RELISH

Hawkshead Relish Company
 

EMBELLISH
WITH RELISH
Client: Hawkshead
Relish Company
 

Tasting the difference

Tasting the difference

Some brands come ready-made with a style all of their own. Sometimes those brands need a refresh and occasionally they need a boost up the evolutionary ladder.

When multi award-winning foodie brand, Hawkshead Relish Company asked us to look at their positioning, we leapt at the opportunity to review and refresh their distinctive style. Their distinctive look was much copied, so we needed to create a strong new brand presence.

Designers sometimes have a reputation for wanting to rip-up everything and start again. When faced with a strong brand we believe it is much more powerful to build on the true foundations, add some love and maybe administer some CPR to bring it back to life.

Some brands come ready-made with a style all of their own. Sometimes those brands need a refresh and occasionally they need a boost up the evolutionary ladder.

When multi award-winning foodie brand, Hawkshead Relish Company asked us to look at their positioning, we leapt at the opportunity to review and refresh their distinctive style. Their distinctive look was much copied, so we needed to create a strong new brand presence.

Designers sometimes have a reputation for wanting to rip-up everything and start again. When faced with a strong brand we believe it is much more powerful to build on the true foundations, add some love and maybe administer some CPR to bring it back to life.

With Hawkshead Relish we needed to understand how the company has evolved and grown to get back to their roots. Having refreshed their story in a brand strategy, we created a fresh, new style that gives the brand genuine standout on-shelf.

We've added character with bespoke illustrative cues and a new, expressive typeface that continues their tradition and brings the packaging to life. We've also created lifestyle photography and are working on a new brochure for the complete range.

With Hawkshead Relish we needed to understand how the company has evolved and grown to get back to their roots. Having refreshed their story in a brand strategy, we created a fresh, new style that gives the brand genuine standout on-shelf.

We've added character with bespoke illustrative cues and a new, expressive typeface that continues their tradition and brings the packaging to life. We've also created lifestyle photography and are working on a new brochure for the complete range.

Hawkshead Relish logo design and branding
Hawkshead Relish _ Honey mustard _ Branding and packaging

In the wild: delicious packaging

In the wild:
Delicious packaging

Food branding, strategy and packaging by Eclectic Creative
Food branding, strategy and packaging by Eclectic Creative Cumbria
Food branding and packaging by Eclectic Creative
Food branding and packaging Cumrbia
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Hawkhead Relish brand and graphic design in Cumbria, North West
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SERVICES | BRAND STRATEGY, BRAND DESIGN, TYPOGRAPHY, ILLUSTRATION, PACKAGING DESIGN, BROCHURE DESIGN, STUDIO PHOTOGRAPHY.

Fancy working with us? Get in touch to see
how we can help transform you.

Fancy working with us? Get in touch to see
how we can help transform you.

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Our Studio
63 Main Street, Stavely
Cumbria LA8 9LN

015394 42581
hello@weareeclectic.co.uk

Our Studio
63 Main Street, Stavely
Cumbria LA8 9LN

015394 42581
hello@weareeclectic.co.uk´╗┐