EMBELLISH WITH RELISH

Hawkshead Relish Company
 

EMBELLISH
WITH
RELISH

Hawkshead Relish Company
 

EMBELLISH
WITH RELISH

Hawkshead Relish Company
 

Tasting the difference

Some brands come ready-made with a style all of their own. Sometimes those brands need a refresh and occasionally they need a boost up the evolutionary ladder.

When multi award-winning foodie brand, Hawkshead Relish Company asked us to look at their positioning, we leapt at the opportunity to review and refresh their distinctive style. Their distinctive look was much copied, so we needed to create a strong new brand presence.

Designers sometimes have a reputation for wanting to rip-up everything and start again. When faced with a strong brand we believe it is much more powerful to build on the true foundations, add some love and maybe administer some CPR to bring it back to life.

With Hawkshead Relish we needed to understand how the company has evolved and grown to get back to their roots. Having refreshed their story in a brand strategy, we created a fresh, new style that gives the brand genuine standout on-shelf.

We've added character with bespoke illustrative cues and a new, expressive typeface that continues their tradition and brings the packaging to life. We've also created lifestyle photography and are working on a new brochure for the complete range.

Hawkshead Relish logo design and branding
Hawkshead Relish Food branding and packaging by Eclectic Creative
In the wild: delicious packaging
Food branding, strategt and packaging by Eclectic Creative
Food branding, strategt and packaging by Eclectic Creative
Food branding and packaging by Eclectic Creative
Food branding and packaging by Eclectic Creative
Food branding and packaging by Eclectic Creative
Food branding and packaging by Eclectic Creative
Hawkshead Relish logo design and branding
Black Garlic ketchup new brand and lable design
Graphic design in Cumbria, North West for food
Hawkhead Relish brand and graphic design in Cumbria, North West
Hawkhead Relish brand and graphic design in Cumbria, North West

SERVICES | BRAND STRATEGY, BRAND DESIGN, TYPOGRAPHY, ILLUSTRATION, PACKAGING DESIGN, BROCHURE DESIGN, STUDIO PHOTOGRAPHY.

Fancy working with us? Get in touch to see how we can help transform you.

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Previously known as Nicepond Creative, ECLECTIC specialise in brand strategy, graphic design and web design from our headquarters in Staveley, near Kendal - Cumbria.

Studios

ECLECTIC, 63 Main Street,
Staveley, Cumbria LA8 9LN

015394 42581 
hello@weareeclectic.co.uk

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