Some brands come ready-made with a style all of their own. Sometimes those brands need a refresh and occasionally they need a boost up the evolutionary ladder.
When multi award-winning foodie brand, Hawkshead Relish Company asked us to look at their positioning, we leapt at the opportunity to review and refresh their distinctive style. Their distinctive look was much copied, so we needed to create a strong new brand presence.
Designers sometimes have a reputation for wanting to rip-up everything and start again. When faced with a strong brand we believe it is much more powerful to build on the true foundations, add some love and maybe administer some CPR to bring it back to life.
With Hawkshead Relish we needed to understand how the company has evolved and grown to get back to their roots. Having refreshed their story in a brand strategy, we created a fresh, new style that gives the brand genuine standout on-shelf.
We've added character with bespoke illustrative cues and a new, expressive typeface that continues their tradition and brings the packaging to life. We've also created lifestyle photography and are working on a new brochure for the complete range.
SERVICES | BRAND STRATEGY, BRAND DESIGN, TYPOGRAPHY, ILLUSTRATION, PACKAGING DESIGN, BROCHURE DESIGN, STUDIO PHOTOGRAPHY.
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ECLECTIC is a strategic brand, design and digital agency giving brands an authentic voice amongst the noise.