We helped Carr's reposition their flour as a kitchen essential, reimagining the brand and packaging and building a social campaigning programme to engage new audiences.
The new branding was then used to redesign all aspects of the business and customer touch points from photography and literature, trade and consumer websites, vehicle livery, staff uniforms and everything inbetween in order to bring visual and communication cohesion. The result is a reinvigorated consumer experience with real store presence.
Duncan Monroe, MD, Carr’s Flour
We were delighted to win as we were up against serious competition including a redesign of Westons Old Rosie; new Muller Corners by Coley Porter Bell; Fortnum & Mason Iconic Tea range re-design and Dragon Rouge designs for new yoghurt product Oykos.
We created a social strategy to help reach hundreds of thousands more potential customers. Delivering integrated campains using in-house recipe development and photography, social competitions and even working with renowned celebrity chef Chetna Makan to create video content.
Reaching new markets and connecting with bakers - the 2018 brochure for Carr's Flour.
Looking for more shelf appeal or a new range of packaging? Talk to us today to see how we can help.
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Previously known as Nicepond Creative, ECLECTIC specialise in brand strategy, graphic design and web design from our headquarters in Staveley, near Kendal - Cumbria.