Client: Carr's Flour

Award winning brand marketing for Carr's Flour.

We helped Carr's reposition their flour as a kitchen essential, reimagining the brand and packaging and building a social campaigning programme to engage new audiences. 

The new branding was then used to redesign all aspects of the business and customer touch points from photography and literature, trade and consumer websites, vehicle livery, staff uniforms and everything inbetween in order to bring visual and communication cohesion. The result is a reinvigorated consumer experience with real store presence.

The design and communication development included new branding, photography, signage, artists' impressions and much more.

Packaging design and food photography for Carr's Flour

“We are thrilled with our new pack design. We wanted a design with a real ‘on-shelf’ presence, and we definitely received that. Year on year sales are more than 25% up.”

Duncan Monroe, MD, Carr’s Flour

Marketing Design awards winner Eclectic Creative

Awarded Marketing Design Awards Winner

Category: Packaging
We were delighted to win as we were up against serious competition including a redesign of Westons Old Rosie; new Muller Corners by Coley Porter Bell; Fortnum & Mason Iconic Tea range re-design and Dragon Rouge designs for new yoghurt product Oykos.

Social engagement

We created a social strategy to help reach hundreds of thousands more potential customers. Delivering integrated campains using in-house recipe development and photography, social competitions and even working with renowned celebrity chef Chetna Makan to create video content.

Sourdough bread food photography
Video work and design for Carrs social media
Cumbrian bakers

Artisan baking with
Carr's Flour

Reaching new markets and connecting with bakers - the 2018 brochure for Carr's Flour.

Ready to start a project with us?

Looking for more shelf appeal or a new range of packaging? Talk to us today to see how we can help.

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ECLECTIC is a strategic brand, design and digital agency giving brands an authentic voice amongst the noise.


ECLECTIC, 63 Main Street,
Staveley, Cumbria LA8 9LN

015394 42581