The challenge

How do you sell a hidden gem? Well, you have to find it first, get to know it, and then carefully raise its profile without losing its authentic charm.
So when Allerdale Borough Council asked us to help put their place on the map, we built a strategy around a great story that would help build a strong brand.

Problem-solving

Allerdale is a fascinating place to discover; home to seven towns and hundreds of settlements with bucketloads of history and culture. Where else can boast two World Heritage Sites and an Area of Outstanding Natural Beauty in a borough that has coastal, urban and epic Lake District landscapes?

We created brand and communications that celebrate this diverse place with a unique illustration style and authentic tone of voice.

The borough now has a comprehensive Visit Allerdale website along with a visitor map and animated movie to attract people to enjoy the area and all it has to offer.