How we rescued a
business from the
“subscription trap”

ADDERLEY GREEN GARAGE

BRAND | WEBSITE | SEO | PHOTOGRAPHY

Rented, Not Owned

Andrew was trapped. He was locked into a contract with a major national directory service as part of an ‘all-in-one’ marketing package. It was costing the business an eye-watering annual sum, yet it simply didn’t deliver the goods.

No Ownership

Technically, the provider ‘rented’ the site to him. He didn’t own his primary digital asset.

Locked Out

Editing was impossible, and even correcting spelling mistakes was a battle.

Cookie-Cutter Design

The site was a basic template indistinguishable from any other garage.

Toxic SEO

Worse still, we found evidence of ‘black hat’ tactics - spammy backlinks from Private Blog Networks - that were actively harming his reputation with Google.

The Solution

Extraction & Elevation

Our first move was tactical: we stepped in as their account manager, navigating the bureaucracy to cancel the contract and, crucially, secure the release of his original domain name.

Once free, we built a proper foundation:

Bespoke Build: We created a custom-coded website, crafted his content for his audience, and transferred his domain to his own account, which Andrew owns 100%.

Authentic Content: We ditched the stock photos. Our team went on-site to capture high-quality, authentic photography of the garage, the team, and the work.

Clean SEO: We started disavowing the toxic links and rebuilt his ranking strategy around high-intent, straightforward local terms like “MOT Stoke on Trent” and ‘car garage adderley’.

Before:

After:

+710%

Keyword growth

Real Visibility: Organic keywords indexed by Google increased by a staggering 710%.

+160%

Organic traffic

Massive Reach: Organic traffic increased by 160% immediately.

-90%

Monthly cost

Huge Savings: Andrew now pays roughly 90% less per year than his previous contract, for a superior asset that actually drives business.

We turned a monthly liability into a permanent asset. The garage has never been busier, and Andrew is finally in the driver’s seat.

Adderley-Green-Garage-LGV-Commercial-PSV-MOTs

Adderley-Green-Garage-Car-Repairs-Maintenance

Let’s tell your story.

We believe in creativity with purpose, where strategy and design come together to create work that is not just beautiful, but effective. We help businesses uncover what makes them unique and find the best ways to share it with the world.

Let’s do the same for you.

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