REBRANDING FOR NEW MARKETS

Client: Abacus Resources

Eager to expand, Abacus Resources were looking for a bold new look.

Abacus Resources supply art and stationery resources into class rooms and shops around the country. After focussing on service and products for several years, they felt that it was time for a rebrand and got in touch with us to see what we're about.
Design agencies and stationery go hand in hand so we were delighted to work with them, producing a new modern brand and expression. We've completely redesigned their marketing and promotional materials, from emails and banners to mailout postcards and complement slips. Our work has also covered an extensive amount of photography, a monthly magazine and a website redesign that is currently being built for launch.

Previous logo:

Updated logo:

Monthly magazine

Briefed to create an engaging marketing piece for retailers, we have created a regular direct mail magazine for Abacus Resources. Filled to the brim with product news and ideas, it places Abacus as market leaders and experts, bringing the latest news to their stockists. Retailers have commented on the quality of the magazine and subsequently, sales through retailers are on the up!

Product photography + styling

We wanted our photography to capture the essence of the Abacus Resources product range: an exciting and diverse mix of over 10,000 products. With a mix of product knolling shots and on site photography at the warehouse, we captured a huge amount of their treasure trove of stationery supplies.