Carr’s Flour Christmas Competition - we supported our client Carr’s Flour with their Christmas campaign. They ran a competition for one lucky winner to win a Panasonic Bread maker and a goodie bag filled with Carr’s Flour. Their goal was to increase consumer engagement compared to previous competitions.
Overall 5,721 engagements
Over 32K people reached
259 new page likes
Increasing engagement by 270% from previous competitions.
- What is your goal?
What would you like to achieve? Why are you holding a Facebook competition? Is it to increase Facebook likes, grow brand loyalty, increase website traffic. All of the above? Whatever your goal, make sure you have a clear vision of what you want the outcome to be.
- Who is your target audience?
To create a successful social media competition, you need to understand and know your audience. Give away a prize that will appeal to your target consumer, that will entice them to enter your competition? You'll also need to understand their interests to target your competition accordingly, you can do this through Facebook boosted posts and Facebook ads.
- Amplify your competition
Let your customers know about your competition and use other platforms to amplify your competition. This could mean competition sites (a lot of them are free) as well as sending out an EDM (Email Marketing campaign).
- Engage with your audience
Your audience wants to know you care. Speak to them, ask them questions and show them you are listening to what they want.
It’s important to like consumer comments and write back to them. This also gives you the chance to ask your audience questions for your next marketing campaign.
*TIP* Invite users who have liked your post to like your Facebook page. This is a great way to directly connect with individual users and increase your brand awareness.
- A/B Testing
It’s important to learn from every campaign, check your Google Analytics and Facebook Analytics throughout your campaign and optimise accordingly. What was successful or unsuccessful last time? Innovate and evolve by adding onto the successful tactics. In today's savvy world, users have short attention spans and are bombarded with information all day, every day. Keep consumers interested with new creative, targeting tactics and incentivise them to enter your competition. Take some risks, they’ll pay off.
If you need help with your social media management or marketing get in touch today on firstname.lastname@example.org or call 01539442581